Share how you wear your garment #mykeytofreedom

THE VISION

That vulnerable women can be given a new life through enterprise.
That wearing their garment is a public way to establish a direct connection with an individual.

HOW IT WORKS

Each garment is hand made and signed by a rescued woman. For each garment that you purchase, a payment is made directly to her, enabling her to make steps towards building a new life.

A girl is rescued from a vulnerable situation, most likely she is a victim of human trafficking, a modern day slavery

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She is given a home by the Women's Interlink Foundation. She is cared for and taught craft skills

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She produces a garment and signs her work

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Payment is made into the girls’ bank accounts

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The garment is shipped to Topshop

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Topshop sells the garment

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Taking no profit from the sale, Topshop pass the proceeds on to The Prince Andrew Charitable Trust (PACT)

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PACT pass the funds on directly to the Women's Interlink Foundation

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These funds are used by the Women's Interlink Foundation to rescue more girls and in the future, to build more homes

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THE DETAIL

Key to Freedom has been set up to support the Women’s Interlink Foundation (WIF) by giving them a platform to sell their products. WIF works across West Bengal, India, helping vulnerable young women develop skills to earn an income.

Most of these young women have been exposed, since early childhood, to domestic abuse and in most cases have been trafficked into the sex trade. The sale of these products to a wider customer group allows the women who sew and dye the garments to earn a living and regain control of the choices in their lives.

All profits go straight back into the WIF in order to rescue and support more young women and to build new homes.

The Key to Freedom project was initiated in 2012, after The Duke of York visited India as part of Her Majesty The Queen’s Diamond Jubilee celebrations. This was followed by a private visit by Sarah, Duchess of York and Princess Eugenie, who met with the girls. They helped develop their creative ideas and lift the project off the ground. Designer Penny McIvor and the Topshop team travelled to WIF to advise and collaborate with the girls, further developing their skills. The Duke of York’s office continues to manage the project and develop a long term vision for expanding the Key to Freedom model.

To contribute to the project, donations can be made at: www.virginmoneygiving.com/keytofreedom

LIMITED EDITION RANGE AVAILABLE FROM

  • KIMONO

    Silk printed kimono, handcrafted by vulnerable women from West Bengal for The Key To Freedom charity initiative.

  • MAKE-UP BAG

    Silk printed make-up bag, handcrafted by vulnerable women from West Bengal for The Key To Freedom charity initiative.

  • Scarves

    Silk printed scarves, handcrafted by vulnerable women from West Bengal for The Key To Freedom charity initiative.

PAST PRODUCTS

Key To Fredom is now in its third batch of garments.

BATCH 1

BATCH 2

BATCH 3

SHOW HOW YOU WEAR YOURS


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